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Wilfrid Laurier University Communications, Public Affairs & Marketing
February 20, 2017
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Response to Feb. 13th opinion column in the National Post Response to Feb. 13th opinion column in the National Post
(Campus Update - Feb 16)
Laurier team designs escape room for global competition Laurier team designs escape room for global competition
(News Release - Feb 16)
Laurier unveils interactive digital donor recognition wall at Lazaridis School of Business and Economics Laurier unveils interactive digital donor recognition wall at Lazaridis School of Business and Economics
(News Release - Feb 15)
Board of Governors approves plan to submit a Milton proposal to REOI process Board of Governors approves plan to submit a Milton proposal to REOI process
(Campus Update - Feb 14)
Laurier visiting scholar to speak on corporate crime Laurier visiting scholar to speak on corporate crime
(News Release - Feb 14)
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