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Professor Wang (PhD, MBA) is an active scholar of business research, specializing in strategy, firm long-term productivity, social media, digital marketing, e-business, and big data analytics. She has published in top business and engineering journals, including
- marketing journals such as Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Retailing and Consumer Services, and Journal of Consumer Marketing;
- IS journals such as Information & Management, Computers in Human Behavior, Decision Support Systems, Electronic Commerce Research, Internet Research, and Information Technology & People;
- general business journals such as Journal of Business Research;
- engineering journals such as IEEE Signal Processing Magazine, and IEEE Journal of Selected Topics in Signal Processing.
Her work has received several research awards, and is funded by provincial, national, and international research funding agencies including the Social Sciences and Humanities Research Council of Canada (SSHRC) and the Natural Sciences and Engineering Research Council of Canada (NSERC).
Professor Wang holds several patents on data technologies. She has successful industrial and business consulting experiences.
Current projects include:
- Social media influencers and influencing
- Social networks and social marketplace
- Visual informatics and big data analytics
- E-learning
- Gamification, VR/AR, and virtual community
- Sports and training analytics
- Knowledge base in business research
I work with a team of great collaborators. I cherish working with them and take pride of the shared achievements. Thanks for the intellectual inspiration and continuous supports!
- The courage and persistence to be a good person, then a good academics.
- The courage and persistence to continuously improve.
"It is our choices, Harry, that show what we truly are, far more than our abilities."
I constantly start new projects on marketing, strategy and technology topics. I welcome aspired, self-motivated, hard-working students to work with me in a productive and supportive team setting. Depending on the topic, students have opportunities to work with scholars of multi-discriplines, post-docs, PhD and Master students.
- Shan Wang and Fang Wang (2023) “Understanding the following behavior of sellers in social marketplaces: A structural holes perspective,” Electronic Commerce Research, forthcoming.
- Fang Wang, Zhao Du and Shan Wang (2023) “Information multidimensionality in online customer reviews”, Journal of Business Research, 159, 113727.
- Zhao Du, Fang Wang, Shan Wang and Xiao Xiao (2023) “Online listening responses and e-learning performance,” Information Technology & People, 36(4), 1509-1532.
- Samira Farivar and Fang Wang (2022) "Effective influencer marketing: A social identity perspective," Journal of Retailing and Consumer Services, 67, 103026.
- Samira Farivar, Fang Wang and Ofir Turel (2022) “Followers’ problematic engagement with influencers on social media: An attachment theory perspective,” Computers in Human Behavior, 133, 107288.
- "The dark side of social media influencing", The Conversation, May 12, 2022.
- Samira Farivar, Fang Wang and Yufei Yuan (2021) "Opinion leadership vs. parasocial relationship: Key factors in influencer marketing," Journal of Retailing and Consumer Services, 59, 102371.
- Shan Wang and Fang Wang (2020) “Network prominence in social marketplace and e-store performance: A nuanced typology and empirical evidence,” Electronic Commerce Research and Application, 43, 1-12.
- An early version of this paper won the Best Paper Award at The Eighteenth Wuhan International Conference on E-business, May 2019.
- Fang Wang and Sahar Karimi (2019) “This printer works well (for me): The use of first-person singular pronouns and online review helpfulness,” Journal of Business Research, 104, 283-294.
- Fang Wang et al. (2018) “Dynamic trends in online product ratings: A diagnostic utility explanation,” Journal of Business Research, 87, 80-89.
- Xiao-Ping Zhang and Fang Wang (2017) “Signal processing for finance, economics and marketing,” IEEE Signal Processing Magazine, 34(3), 14-35.
- Feature Article
- Sahar Karimi and Fang Wang (2017) “Online review helpfulness: Impact of reviewer profile image,” Decision Support Systems, 96, 39-48.
- Fang Wang and Bixia Xu (2017) “Who needs to be more visible online? The value implications of web visibility and firm heterogeneity,” Information & Management, 54(4), 506-515.
- Jianan Han, Xiao-Ping Zhang and Fang Wang (2016) “Gaussian process regression stochastic volatility model for financial time series,” IEEE Journal of Selected Topics in Signal Processing, 10(6), 1015-1028.
- Dominique M. Hanssens, Fang Wang and Xiao-Ping Zhang (2016) “Performance growth and opportunistic marketing spending,” International Journal of Research in Marketing, 33(4), 711-724.
- Finalist, International Journal of Research in Marketing 2016 Best Article Award
- Fang Wang and Xiao-Ping Zhang (2015) “The role of the Internet in changing industry competition,” Information & Management, 52(1), 71-81.
- Fang Wang and Liwen Vaughan (2014) “Firm web visibility and its business value,” Internet Research, 24(3), 292-312.
- Internet Research 2015 Highly Commended Paper Award
- Fang Wang, Xiao-Ping Zhang and Ming Ouyang (2009) “Does advertising contribute to firm value? The capitalization of brand intangible,” Journal of the Academy of Marketing Science, 37(2), 130-143.
- Fang Wang and Xiao-Ping Zhang (2008) “Reasons for market evolution and budgeting implications,” Journal of Marketing, 72(5), 15-30.
- Fang Wang and Milena M. Head (2007) “How can the Web help build customer relationships? An empirical study on e-tailing,” Information & Management, 44(2), 115-129.
- Associate Editor: Electronic Commerce Research
- Guest Editor: Journal of Consumer Behaviour, Special Issue--Marketing in the Post-Pandemic World
- Track Co-Chair: Online Education, The 22th Wuhan International Conference on E-business (WHICEB2023), May 26-28, 2023, Wuhan, China.
- Minitrack Co-Chair: Social media influencers and influencing, Hawaii International Conference on System Sciences (HICSS), January 3-6, 2024.
- Publicity Co-Chair: The Americas Conference on Information Systems (AMCIS), 2025, Montreal, Canada.
Contact Info:
E: fwang@wlu.ca
F: 519.884.0201
Office location: LH4020
Office hours: By Appointment.
Languages spoken: English, Chinese