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Dr. Hillbun Ho (Dixon) received his PhD in marketing from the University of Arizona. His research interests span several marketing and management areas, including marketing strategy, buyer-seller relationships, corporate social responsibility, and social media marketing.
His work has been published in leading journals, including Journal of Marketing, Journal of Marketing Research, Management Science, Journal of Operations Management, Journal of Retailing, and others. His work has received several distinguished awards, including the Journal of Retailing Best Paper Award, Louis W. Stern Award (from American Marketing Association), and the Institute for Supply Management Dissertation Award.
Dr. Ho is adept at using multiple methods in this research. He has conducted executive training and consulted for multinational corporations, such as Research in Motion and Unilever Singapore. Before joining Laurier, Dr. Ho has worked for Nanyang Technological University in Singapore and University of Technology Sydney in Australia.
Corporate Social Responsibility and Sustainability
Chen, Chien-Ming, & Hillbun Ho (2025). Customers matter: How do key corporate customers affect the environmental-financial performance relationship? Journal of Environmental Management, 384, 125550.
Ho, Hillbun, Namwoon Kim., & Sadat Reza (2023). CSR and CEO pay: Does CEO reputation matter? Journal of Business Research, 149, 1034-1049.
Chen, Chien-Ming, & Hillbun, Ho (2019). Who Pays You to Be Green? Journal of Operations Management, 65, 333-352.
Business-to-Business Relationships
Ho, Hillbun & Shankar Ganesan (2013). Does Knowledge-Base Compatibility Help or Hurt Knowledge Sharing in Supplier Coopetition? The Role of Customer Participation. Journal of Marketing, 77, 91-107. The Institute for Supply Management Dissertation Grant Award
Ganesan, Shankar, Steven Brown, Babu J. Mariadoss, & Hillbun Ho (2010). Buffering and Amplifying Effects in Business-to-Business Relationships. Journal of Marketing Research, 47, 361-373. Won the Louis W. Stern Award
Marketing Practices and Organizational Resilience
Ho, Hillbun, Mahdi Vesal, & Manjunath Padigar (2025). Enacting the marketing paradox of value creation and value appropriation: Small enterprises’ response to crises. Australasian Marketing Journal, https://doi.org/10.1177/14413582251345347
Valeria Noguti, Hillbun Ho, Manju Padigar, & Stephen X Zhang (2021). Entrepreneurial ambidexterity & new venture funding. IEEE Transactions on Engineering Management, 70(12), 4162-4174.
Ho, Hillbun, Keng-Ming Tien, Anne Wu, & Sonika Singh (2021). A sequence analysis approach to segmenting credit card customers. Journal of Retailing and Consumer Services, 59, 102391.
Reza, Sadat, Hillbun Ho, Richard Ling, & Hongyan Shin (2020). Experience effect in the impact of free trial promotion. Management Science, 67, 1648-1669.
Ho, Hillbun, Oleksiy Osiyevskyy, James Agarwal, & Sadat Reza (2020). Does ambidexterity in marketing pay off? The role of absorptive capacity. Journal of Business Research, 110, 65-79.
Ho, Hillbun, Shankar Ganesan, & Harmen Oppewal (2011). The Impact of Store-Price Signals on Consumer Search and Store Evaluation. Journal of Retailing, 87, 127-141. Won the Davidson Best Paper Award in 2023
Psychological Wellbeing
Ho, Hillbun & Ken Ito (2019). Consumption-Oriented Engagement in Social Network Sites: Undesirable Influence on Personal Well-being. European Journal of Marketing, 53, 1355-1377.
Ho, Hillbun, Wonsun Shin, & May O Lwin (2019). Social Networking Site Use and Materialistic Values among Youth: The Safeguarding Role of the Parent-Child Relationship and Self-Regulation. Communication Research, 46, 1119-1144.
Contact Info:
E: dho@wlu.ca