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BA (Delhi University), MBE (Delhi University), PhD (McGill University).
My research focuses on enhancing consumer wellbeing, and has been funded by both external (Social Sciences and Humanities Research Council of Canada; Transformative Consumer Research/ACR) and internal grants. Using a consumer wellbeing lens, I have conducted and published research on:
- Consumer coping with negative service experiences; Service provider responses to negative service experiences
- Published in International Journal of Research in Marketing, Journal of Retailing (2), Journal of Service Management (2)
- Consumer use and generation of WOM
- Published in International Journal of Research in Marketing, Journal of Business Research
- Consumer (dis)empowerment
- Published in Journal of Service Management
- Customer commitment
- Published in European Journal of Marketing, Journal of Financial Services Marketing
Doctoral courses:
- Behavioural Research Methods
- Service and Relationship Marketing
- Consumer behaviour (co-taught)
- Marketing Management
- Consumer Behaviour
- Applied Business research
- Marketing Management
- Consumer Behaviour
- Marketing and Society - Received the Aspen Institute's Ideas Worth teaching Award 2019
Contact Info:
F: 519.884.0201
Office location: LH4019
Office hours: By Appointment.
Languages spoken: English