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Nicole received her PhD in Marketing and International Business from the University of Auckland. She also holds an MSc (Technology Management) and BComm Hons (Marketing) from the University of Saskatchewan. In 2010, she received an honorary doctorate from the Turku School of Economics (Finland). She was appointed the Lazaridis Chair in International Entrepreneurship & Innovation in 2020.
Through her career, Nicole has held academic appointments in New Zealand, Canada, and Finland. She studies young technology firms, focusing on topics at the intersection of marketing strategy, international business, and entrepreneurship. Her work is published in the top journals across all three of these areas, including Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of World Business, Journal of Business Venturing, Entrepreneurship Theory and Practice, and Academy of Management Review.
In 2014, Nicole was ranked as the number two scholar worldwide for International Marketing. She was also ranked eighteenth in the world for International Business, the only female in the ‘top 20’ list for that discipline. In 2018, an international study showed her to have four of the most influential publications in International Marketing- more than any other scholar in the world. In 2020, Nicole was appointed a Fellow of the Academy of International Business. In 2022, she received the Significant Contributions to Global Marketing Award from the American Marketing Association’s Global Marketing SIG. She is consistently ranked in the top 1% of business and management scholars in the world according to the annual studies conducted by Ioannidis et al. at Stanford University.
Nicole sits on numerous editorial boards. From 2009-2022, she was Field Editor (Marketing, International Entrepreneurship) at the Journal of Business Venturing - the premier journal for entrepreneurship research. She was also Consulting Editor at the Journal of International Business Studies from 2017-2022.
Nicole’s research intersects marketing strategy, international business, and entrepreneurship.
Examples of some ongoing projects include:
- How marketing, selling, and innovation capabilities and their micro-foundations influence organizational performance (SSHRC funded research)
- Drivers of scalability in young technology firms
- Understanding passion in newly formed teams
- Developing a bibliometric-based model to guide research in international digital marketing
- 2022-2025: German Research Foundation Grant, 309,000 Euro (co-investigator)
- 2022: Significant Contributions to Global Marketing Award, American Marketing Association Global Marketing Special Interest Group
- 2020: Appointed Fellow, Academy of International Business
- 2019 and 2013: Gerald E. Hills Award for Outstanding Contribution to Entrepreneurial Marketing, American Marketing Association and the AMA Entrepreneurial Marketing Special Interest Group.
- 2017-2021: SSHRC Insight Grant, $135,205 (principal investigator).
- 2018: Reported as one of the most influential International Marketing scholars in the world with four articles in the ‘Top 25’ list of publications for 1995-2015 (Leonidou, Katsikeas, Samiee & Aykol, 2018).
- 2018: Spanish Ministry of Economics and Competition Grant, 48,000 Euro (co-investigator).
- 2016: Named University Research Professor, Wilfrid Laurier University, Canada.
- 2008-2016: SSHRC Strategic Knowledge Cluster Grant, $1.95 million (co-investigator).
Nicole is currently supervising a number of doctoral students in the areas of marketing, entrepreneurship and international entrepreneurship. At this time, she is unable to accept new students.
Books
- N Coviello and H Yli-Renko, eds, 2016. Handbook of Measures for International Entrepreneurship Research: Multi-item Scales Crossing Disciplines and Contexts, Cheltenham, UK: Edward Elgar Ltd.
Journal Articles (recent selected examples)
- A Walter, N Coviello, M Sienknecht, and T Ritter, 2022. “Leveraging the Lab: How Pre-founding R&D Collaboration Influences the Internationalization Timing of Academic Spin-offs,” Entrepreneurship Theory and Practice (in press).
- FJ Acedo, N Coviello and M Agustí, 2021. “Caution Ahead: The Long-Term Effects of Initial Export Intensity and Geographic Dispersion on INV Development,” Journal of World Business, 56(6), 101260.
- A Anwar, N Coviello and M Rouziou, 2021. “Weathering a Crisis: A Multi-level Analysis of Resilience in Young Ventures,” Entrepreneurship Theory and Practice: in press.
- Y Chen, N Coviello and C Ranaweera, 2021. “When Change is All Around: How Dynamic Network Capability and Generative NPD Learning Shape a Firm’s Capacity for Major Innovation,” Journal of Product Innovation Management, 38(5), 574-599.
- S Monaghan, E Tippmann and N Coviello, 2020. “Born Digitals: Thoughts on Their Internationalization and a Research Agenda,” Journal of International Business Studies, 51, 11-22.
- A Domurath, N Coviello, H Patzelt and B Gamal, 2020. “New Venture Adaptation in International Markets: A Goal Orientation Theory Perspective,” Journal of World Business, 55(1), 101019.
- V Kaartemo, Coviello, N, and N Nummela, 2020. “A Kaleidoscope of Business Network Dynamics: Rotating Process Theories to Reveal Network Microfoundations,” Industrial Marketing Management, 91, 657-670.
- J Kerr and N Coviello, 2020. “Weaving Network Theory into Effectuation: A Multi-Level Reconceptualization of Effectual Dynamics,” Journal of Business Venturing, 35(2), 105937.
- J Kerr and N Coviello, 2019. “The Formation and Constitution of Effectual Networks: A Systematic Review and Synthesis,” International Journal of Management Reviews, 30(3), 370-397.
- H Mehrabi, Coviello, N, and C Ranaweera, 2019. “Ambidextrous Marketing Capabilities and Performance: How and When Entrepreneurial Orientation Makes a Difference,” Industrial Marketing Management, 77, 129-142.
- Coviello, N, Kano, L, and P Liesch, 2017. “Adapting the Uppsala Model to a Modern World: Macro-Context and Microfoundations,” Journal of International Business Studies, 48(9), 1151-1164.
- Reuber, AR, Fischer, E, and N Coviello, 2016. “Deepening the Dialogue: New Directions for the Evolution of Effectuation Theory,” Academy of Management Review, 41(3), 536-540.
Contact Info:
F: 519.884.0201
Office location: LH2012
Office hours: By appointment.
Languages spoken: English