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Saurabh Rawal is an assistant professor in the department of marketing at Wilfrid Laurier University. He received his PhD (Marketing) from the University of Alberta. Prior to joining his PhD, Saurabh worked in business and brand development across different sectors, including FMCG, fashion, and not-for-profit.
Saurabh's primary research interest is in the area of sustainability. He studies consumer attitudes and motivation towards overconsumption and wastefulness. Additionally, he studies how businesses can capture the potential of sustainable markets.
Contact Info:
Office location: LH2043
Languages spoken: English, Hindi, Gujarati, and Bengali