Management Analytics (MSc)

Make smarter business decisions by understanding, analyzing and leveraging your company’s data with our 12-month professional Master of Science (MSc) in Management Analytics.

Launch your career as a manager who will design, lead and implement data-driven projects. With the rise of the Internet of Things, social media and e-commerce, there is more data available to businesses than ever before. With this master’s degree, you’ll understand the use and value of data and embed this knowledge in strategies that will propel your company to be more competitive.

67% of job openings are analytics-enabled.

Canada will face a shortage of 150,000 skilled data and analytics professionals.

Business analytics experts ranked second as most difficult skills to find.

Let's Talk About Your Future

We understand that pursuing a Master's degree is a big decision. We’re here to help you work through your options to choose the program that is right for you.

We offer information sessions and one-on-one consultations to help you make the best decision. The sooner we connect with each other, the closer you are to realizing: it’s what’s inside that sets us apart.

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Message from the Director

You couldn’t have picked a better time to look into the Lazaridis School’s Master of Science in Management Analytics (MMA) program at Wilfrid Laurier University.

Our program is designed to open the world of analytics and business intelligence to graduates with backgrounds in science, technology, engineering and math who are looking to take the next step in their career. Whether you are looking to break into the industry, or develop the managerial skills needed to lead a team of business analysts, the Lazaridis MMA program has something for you.

This dynamic and fast-moving field of work continues to be on the forefront of business, driven by exciting advances in artificial intelligence and machine learning. I encourage you to explore our website to see how our curriculum integrates practical knowledge into the latest theories to help you learn how to move data analytics projects from concept to reality.

If you’re ready to begin the application process, submit an expression of interest form to see if the Lazaridis MMA program is right for you.

We can’t wait to hear from you and look forward to welcoming you into the Lazaridis MMA community.

Michael Pavlin, PhD
Director, Lazaridis MMA program

Program Details

Program Structure

Fall Term

Business analytics fundamentals courses:

  • MGTA601: Machine Learning for Business
  • MGTA602: Visualization and Communication with Spreadsheets
  • MGTA603: Data Management in Organizations
  • MGTA604: Applied Econometrics

Winter Term

Focus on management-level analytics courses:

  • MGTA611: Business Applications of Artificial Intelligence
  • MGTA612: Legal and Ethical Issues in Data Analytics
  • MGTA613: Decision Making with Analytics
  • MGTA621: Field Project I

Spring Term

Round out your experience and knowledge with electives in business fundamentals and finish your fieldwork project with your group.

  • MGTA622: Fieldwork Project II

Plus, choose three elective courses from the following:

  • MGTA631: Accounting Analytics
  • MGTA632: Financial Analytics
  • MGTA633: Human Resources Analytics
  • MGTA634: Marketing Analytics
  • MGTA635: Supply Chain Analytics


Field Project

Over the final two terms, you'll apply your skills and knowledge to help a business solve an analytics issue. Working with 3-4 fellow students, you'll prepare a proposal to address underlying managerial issues in the company or organization. In your proposal, you'll address the issue, formulate a well-defined problem from an analytical point of view, and propose a data-driven solution.

After you submit your proposal to your course director and industry rep, you'll gather the required data to structure your analytical solutions, and you'll design and implement the solution. The experience will culminate in your presentation of the findings to a panel of experts from academia and industry.

MMA + MFin Double Degree

The MSc Management Analytics (MMA) and Master of Finance (MFin) double degree is designed to train students to be interdisciplinary specialists in finance and data analytics.

The integrated interdisciplinary curriculum is combined with experiential learning for students to gain comprehensive knowledge both in finance and data analytics as well as hands-on experience for solving real-world finance problems using sophisticated analytical tools and quantitative models.

Course Offerings

Required Courses

Sample Electives

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“My experience in the Lazaridis MMA program was immeasurably helpful in preparing me for my new career. It helped me shift my career path from pure accounting to the data analytics field and provided me with practical management skills.”

Grace Wu (MMA ’21), Ecommerce Fraud Strategy Analyst, Canadian Tire Bank


Take the first step in your graduate education and apply to one of our graduate programs. Follow our three-step admission process — we’ll walk you through how to apply and prepare for your first day as a graduate student.

  • Start: Fall (September) only
  • Format: Full-time
  • Application deadline: April 30 (international applicants); Aug. 15 (domestic applicants)

Applications are accepted on a rolling basis within deadlines until we reach enrolment capacity. 

Waterloo Campus

This program is available on Laurier's Waterloo campus.

Laurier's Waterloo campus is home to more than 19,000 graduate and undergraduate students. Tucked into several city blocks, this campus is walking distance to your classrooms, food, and various campus amenities.

Laurier is a leading force in research among Canadian universities, and many of our research centres and institutes are housed in Waterloo.

Learn more about Laurier's campuses.

Tuition and Funding

Tuition 2022/23 Fees*

MSc in Management Analytics

  • Tuition (domestic): CAD $29,806.98 ($9,935.66 per term for three terms)
  • Tuition (international): CAD $48,687.48 ($16,229.16 per term for three terms)
  • Incidental fees

*Tuition fees for each school year are changed and come into effect in the spring term each year. Wilfrid Laurier University reserves the right to modify any part of this program. Fees are approved by the Board of Governors and are subject to change without notice.



We are pleased to offer a limited number of entrance scholarships, ranging from $5,000 to $10,000, for outstanding applicants to the Lazaridis MSc in Management Analytics program. All applicants are automatically considered. Scholarships will be awarded based on academic excellence; no additional application is required.

Laurier also offers a variety of Scholarships and Bursaries to graduate students which are usually based on academic performance once you are in the program.


There are different options available for financing your education. Learn more about funding and scholarship opportunities to support you throughout your graduate career.

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"There is virtually no industry left untouched by the digital advancements we’re living through and our program is designed to give you the knowledge, confidence and managerial perspective needed to define the future of this growing professional field."

Michael Pavlin, Director, Lazaridis MMA program


Businesses need skilled workers who can adapt, analyze and use data to advance strategy. If you’re already good at math and statistics, this degree will add the practical management-analytics skills you’ll need to advance your career.

Master the knowledge and skills required in the field through case analysis, in-class projects and a two-term project. Upon graduation, you will be able to:

  • Design and move data analytics projects from conception to execution.
  • Identify and evaluate opportunities and risks associated with data analytics projects.
  • Use cutting edge tools from machine learning and statistics to execute solutions.

Potential Industries

A background in management analytics can open doors to a number of exciting, future-focused industries, including:

Business Services

  • Logistics and Supply Chain
  • Information Technology
  • Software Development
  • Telecommunications
  • Energy Production
  • Marketing and Advertising

Consumer Services

  • Finance
  • Banking
  • Healthcare
  • Sports and Entertainment
  • Fashion and Retail
  • Insurance

Potential Job Titles

Analytics Field

  • Financial Analyst
  • Operations Analyst
  • Business Analyst
  • Business Intelligence Analyst
  • Predictive Analytics
  • Quantitative Analyst
  • Strategy Analyst

Consulting Field

  • Performance Management Consultant
  • Advanced Analytics and Optimization Consultant
  • Enterprise Information Consultant
  • Fraud Strategist
  • Customer Analytics Consultant
  • Retail Model Consultant

Big Data/AI Field

  • Risk Modelling
  • Data Scientist
  • Advanced Analytics and Artificial Intelligence
  • Data Specialist
  • AI Lab Specialist/Manager

Contact Us

Program Coordinators

Michael Pavlin
Program Director
President of the Canadian Operational Research Society

Sapna Isotupa
Area Coordinator
519.884.0710 x2853

Support Staff

Mojtaba Araghi

Salar Ghamat

Brenda Burns
Graduate Program Recruiter

Victoria MacKenzie
Graduate Program Recruiter